Hailuo AI

MiniMax video generation and editing

by MiniMax

Overview

Hailuo is MiniMax video front end. The Hailuo 2.3 series does both text to video and image to video, with the 2.3 Fast model covering image input, and example prices on the Hailuo 2.3 model page put a 6-second 768p clip at 25 credits and a 10-second 768p or 6-second 1080p clip at 50, subject to what your plan can use; that series does not support first-and-last-frame input. The newer MiniMax H3, announced on 31 July 2026 and released as an open model on 3 August, accepts text, images, audio and video as references, adds editing and native stereo audio, allows up to 12 reference files and is advertised on its web page at 5 to 15 seconds, 24 fps up to 1440p / 2K, with 768p described in the page FAQ as a later rollout option in the product documentation - model and workflow capabilities rather than a promise that every plan can use every combination. On price, the subscription page returned its plan list on 12 October 2026: "We offer five membership plans: Standard, Pro, Master, Ultra and Max". It prints Standard at $14.99 a month (a limited-time offer of $7.99 is running), Pro at $54.99 ($24.99), Master at $94.99 ($63.99), Ultra at $124.99 and Max at $199.99, each with the monthly credit allowance it states, and it says the offer prices return to the list price afterwards. Older official lists still disagree with each other - the dated terms from 14 July 2025 give Standard at $14.99 for 1,000 credits, a newer official image article quotes $6.99 and $23.99, and another official article quotes $9.99, $34.99 and $79.99 - so this page names the subscription page's own list as the current one and keeps the rest as dated references. Those terms do confirm that free downloads carry a watermark, that Standard and above remove it, and that membership credits expire each month rather than rolling over, and the daily credits we could read were launch-week offers for new models rather than a standing daily allowance.

Whether Hailuo uses your inputs and outputs to train its models is not established: the terms and privacy policy we read license broad use and set ordinary retention rules, but neither contains a training or model-improvement clause, so no training claim is made here. The privacy policy states that facial data is not stored and that the uploaded photos and any derived facial data are permanently deleted once generation completes, and it describes retention of other personal data only as long as necessary or permitted by law; no numeric retention period appears in either document (Hailuo AI terms of service and privacy policy, read 12 October 2026).

Editor's take

Consider Hailuo for short generated shots and, with H3, multimodal audiovisual editing. Model specifications, plan access and credits vary, so confirm your account current quote and download rights before production; the subscription page now gives a plan list, while older official price lists still disagree with it.

Our reading of who this suits, based on the sources above. Opinion, offered to help you decide - not a lab result.

Key Features

MiniMax H3: text, image, audio and video references, editing and native stereo audio, with up to 12 reference files
Hailuo 2.3 does text to video and image to video, with the 2.3 Fast model for image input; the 2.3 series does not take first and last frames
The H3 web model page advertises 5 to 15 second clips at 24 fps up to 1440p / 2K, its FAQ lists 768p as a later rollout option, and plan access to each combination is unverified
Hailuo 2.3 model-page example prices: 25 credits for 6 seconds at 768p, 50 for 10 seconds at 768p or 6 seconds at 1080p
The open H3 weights come with their own community licence and do not carry the web subscription terms
MiniMax API pricing is separate: H3 at $0.13 per second for 2K and $0.08 for 768p; the first five input images carry no input charge, further images cost $0.04 each and video input is billed separately

Use Cases

Short generated shots for social cuts
Reference-guided audiovisual editing on H3
Trying the models with a watermarked download

Pros

✓A free entry that downloads with a watermark, so the models can be tried before paying
✓H3 adds reference-guided editing and native stereo audio alongside generation
✓An open-model release with its own community licence, separate from the web plans

Cons

✕Official price lists disagree with each other ($14.99 in the 14 July 2025 policy against $6.99 and $9.99 in newer articles), while the subscription page list read on 12 October 2026 is historical; current prices and promotions are unverified
✕Membership credits expire each month, and free downloads carry a watermark
✕Launch-week credit offers are not a standing daily allowance
✕The 2.3 model page steps and FAQ conflict on first-and-last-frame input; actual support remains unverified
✕Commercial use is spelled out only for content generated and downloaded during a paid subscription, and free-tier commercial use was not confirmed
✕Whether each H3 combination is available on each plan was not verified one by one in this round

Frequently Asked Questions

Is there a free plan with a daily credit allowance?

There is a free entry, and its downloads carry a watermark. The daily credits we could read were tied to launch weeks for specific new models, and the model pages say launch periods may include trial credits, so we do not treat a standing daily allowance as confirmed. Check what your account currently offers.

What does a Hailuo subscription cost?

The subscription page returned its plan list on 12 October 2026: Standard at $14.99 a month, Pro at $54.99, Master at $94.99, Ultra at $124.99 and Max at $199.99, each with the monthly credit allowance the page states. The page then listed limited-time offers of $7.99 for Standard, $24.99 for Pro and $63.99 for Master. Current price, promotion, currency, purchase region and checkout are unverified. Older official figures ($14.99 in the 14 July 2025 policy, $6.99 and $23.99 in a newer article, $9.99/$34.99/$79.99 in another) stay dated references and do not all match this list.

Can I use the open H3 weights?

MiniMax released H3 as an open model on 3 August 2026 with its own community licence, which is separate from the web subscription terms. Running the weights yourself is not covered by the Hailuo web plans, and an open release does not make the hosted service free or unlimited.

Does 2.3 support first and last frames?

The 2.3 model page names a Start/End Frame creation mode in its steps, but its FAQ says first-and-last-frame generation is unsupported. Actual support remains unverified; H3 features cannot be assumed to apply back to 2.3. Check the workflow and account before relying on it.

Can I use what I generate commercially?

The dated subscription terms only spell out commercial use for content generated and downloaded during an active paid subscription, which is why this page states it that way rather than as a general permission. Commercial use on the free tier was not confirmed in this round, and you still need the necessary rights in any people or material you supply and still have to keep AI labelling: the terms do not let you strip AI marks or metadata.

Which Hailuo workflow documents MP4?

Hailuo’s Image-to-Video web workflow specifies MP4 downloads and says formats and duration vary with the selected model. This documents that consumer web workflow; other workflows, codecs and the full subscription export-entitlement matrix remain unestablished.

Source: Hailuo Image-to-Video MP4 export

Task guides for this product

T4 · Compare tools for ten 1080p clips with sound

Key facts and where they come from

PriceNot established: The subscription text read on 12 October lists Standard $14.99/month with a limited $7.99 offer, but states no currency code and still names Hailuo 01/02. Applicable region, current promotion and H3/2.3 plan mapping are not established.Source: Hailuo AI - subscription page · Hailuo AI - image product article · Hailuo AI - paid versus free article
AvailabilityNot established: Country-by-country distribution and actual reachability of the selected product and plan are not established by the registered sources. A platform list, hosting location or payment-region note does not establish access from a particular country.Source: Hailuo AI · Hailuo AI - MiniMax H3 model page
Commercial useDocumented: Hailuo’s subscription terms grant the user, as between the user and Hailuo, the rights to commercially use content both generated and downloaded while on a paid subscription. The terms take priority over conflicting general terms and retain Hailuo’s operating, improvement and promotion licence; this is not a commercial-use grant for free-plan output or third-party material.Source: Hailuo AI - payment policy (14 July 2025)
Training on your dataNot established: The privacy policy describes task-specific deletion of uploaded facial images and derived facial data; the paid terms also retain a service-improvement licence. Neither establishes whether all account inputs or outputs train models, their training retention, or an account training opt-out.Source: Hailuo AI - terms of service (19 August 2026) · Hailuo AI - privacy policy (9 December 2025)
API billingDocumented: A separate API entrance: H3 output at $0.13 per second for 2K and $0.08 for 768p, video input billed by its own duration and target resolution, the first five images free and extra images at $0.04 each, audio input free. These dollars are not an exchange rate for web subscription credits.Source: MiniMax - API token plan
Export formatsDocumented: Hailuo’s Image-to-Video web workflow specifies MP4 downloads and says formats and duration vary with the selected model. This documents that consumer web workflow; other workflows, codecs and the full subscription export-entitlement matrix remain unestablished.Source: Hailuo Image-to-Video MP4 export
Usage limitsNot established: Actual 768p and plan access remain unverified.Source: Hailuo AI - MiniMax H3 model page · Hailuo AI - subscription page · Hailuo AI - payment policy (14 July 2025)

Official sources

The vendor pages we read for the claims on this page, what each one states, and the day we read it.

Hailuo AI ↗
The product front end for MiniMax video models; the site presents both the Hailuo 2.3 series and the newer MiniMax H3 workflows.
Read on September 23, 2026
Hailuo AI - MiniMax H3 model page ↗
The page read on 2 November 2026 lists unified text, image, audio and video references, editing and native stereo audio, up to 12 reference files, and advertises 5 to 15 second clips at 24 fps with 1440p / 2K output and common ratios from 21:9 to 9:16. Its FAQ adds that the product documentation lists 768p as a later rollout option. These are model and workflow capabilities; plan access to each combination is not stated here.
Read on November 2, 2026
MiniMax - H3 announcement (31 July 2026) ↗
The vendor announcement for H3 dated 31 July 2026, covering the multimodal reference inputs and native audio workflow.
Read on September 23, 2026
MiniMax - H3 open weights (3 August 2026) ↗
States output of 4 to 15 seconds at up to 2K and links a separate community licence. An open release does not mean the hosted web service is free or unlimited, and the web terms do not govern self-hosting.
Read on September 23, 2026
Hailuo AI - Hailuo 2.3 model page ↗
The page describes Hailuo 2.3 as text to video and image to video, and 2.3-Fast as focused on image to video. It gives example rates of 25 credits for 6 seconds at 768p and 50 credits for 10 seconds at 768p or 6 seconds at 1080p; availability and pricing can vary by plan, and the applicable plan is unverified. Its steps name a Start/End Frame creation mode, while its FAQ says first-and-last-frame generation is not supported. The apparent conflict remains unresolved and was not tested in an account.
Read on November 2, 2026
Hailuo AI - subscription page ↗
Read on 12 October 2026, when the page returned its plan text: "We offer five membership plans: Standard, Pro, Master, Ultra and Max, along with pay-as-you-go credit purchases". The monthly list prices are "Standard Plan • Price: $14.99/month, limited-time offer at $7.99", "Pro Plan • Price: $54.99/month, limited-time offer at $24.99", "Master Plan • Price: $94.99/month, limited-time offer at $63.99", "Ultra Plan • Price: $124.99/month" and "Max Plan (our most comprehensive plan) • Price: $199.99/month", each with its own monthly credit allowance, and the page states the offer price "will return to" the list price after the promotion. These amounts are printed with a dollar sign on this English page and no other currency code appears. The plan text itself still names the Hailuo 01 and 02 models rather than the current 2.3 or H3. Reads on 23 September 2026 and 10 October 2026 (which redirected to the product home page) returned no plan text, so this is the first read of the plan list and the earlier attempts are why the entry previously published no starting price.
Read on October 12, 2026
Hailuo AI - payment policy (14 July 2025) ↗
Hailuo’s subscription terms grant the user, as between the user and Hailuo, the rights to commercially use content both generated and downloaded while on a paid subscription. The terms take priority over conflicting general terms and retain Hailuo’s operating, improvement and promotion licence; this is not a commercial-use grant for free-plan output or third-party material. Historical registered scope read on 2026-09-23, not rechecked in full on 2026-10-15: Dated 14 July 2025: Standard $14.99 with 1,000 credits, Pro $54.99 with 4,500, Master $119.99 with 10,000, Ultra $124.99 with 12,000 and Max $199.99 with 20,000. It confirms free downloads with a watermark, watermark removal from Standard up, and membership credits expiring monthly without rollover. A dated public document rather than current pricing.
Read on October 15, 2026
Hailuo AI - image product article ↗
A newer official article quoting Standard at $6.99 and Pro at $23.99 and discussing annual discounts - figures that conflict with the dated payment policy and with other official articles.
Read on September 23, 2026
Hailuo AI - paid versus free article ↗
Another official article quoting $9.99, $34.99 and $79.99, a third set of figures for comparable tiers.
Read on September 23, 2026
Hailuo AI - 2.3 launch article ↗
The launch article behind the daily-credit wording: those credits applied to the launch week and to the new model, and the model pages say launch periods may include trial credits. Not a standing daily allowance.
Read on September 23, 2026
Hailuo AI - terms of service ↗
Requires the necessary intellectual property, likeness and voice permissions and expects AI labelling; it does not transfer third-party rights to you, and removing AI marks or metadata is not permitted.
Read on September 23, 2026
MiniMax - API token plan ↗
A separate API entrance: H3 output at $0.13 per second for 2K and $0.08 for 768p, video input billed by its own duration and target resolution, the first five images free and extra images at $0.04 each, audio input free. These dollars are not an exchange rate for web subscription credits.
Read on September 23, 2026
Hailuo AI - terms of service (19 August 2026) ↗
Last Modified 08/19/2026, between you and Nanonoble Pte. Ltd.; read on 12 October 2026. The document contains no training or model-improvement clause, so no training claim is made here. It also carries no retention period: none of the sentences about storing or deleting data state a duration.
Read on October 12, 2026
Hailuo AI - privacy policy (9 December 2025) ↗
Updated: December 9, 2025; party Nanonoble Pte. Ltd.; read on 12 October 2026. It has no training or model-improvement clause. Its face-data section states that facial feature data "is used only for this specific processing task, is not stored, not retained after processing" and that "once the video generation process is completed, both the uploaded photos and all derived facial data are permanently deleted from our systems". Its retention section gives no number: personal data is kept "for as long as it is necessary or permitted by law or to fulfil the purpose for which it was collected".
Read on October 12, 2026
Hailuo Image-to-Video MP4 export ↗
Hailuo’s Image-to-Video web workflow specifies MP4 downloads and says formats and duration vary with the selected model. This documents that consumer web workflow; other workflows, codecs and the full subscription export-entitlement matrix remain unestablished.
Read on October 15, 2026

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1 discontinued entry/entries in this category are not listed above. They stay in the catalogue with their status.